client

XYON Health

type

Branding | Ad Campaigns | Email Marketing Design | Illustrations | Presentation Design | Copywriting/Voice | Strategic Social Media | Marketing

about

XYON Health — a men’s health company specializing in hair loss treatments — sought to undergo a strategic rebrand to refine its visual identity and establish a clear, cohesive design direction aligned with its evolving market position.

problem/solution

Problem: The brand felt overly rigid, flat, and clinical, with an undefined and inconsistent voice and tone that lacked emotional resonance.

Solution: Led a company-wide rebrand initiative, successfully launching the refreshed identity across both internal and external channels. This included the design and rollout of multi-platform ad campaigns across Amazon, Shopify, Meta, web banners, email marketing, and social media. The updated brand direction introduced a more vibrant and engaging visual style, while preserving an informed, approachable voice—positioning XYON as a trusted expert in the hair loss space. The refreshed creative empowered men to reclaim their confidence, prioritize their health, and feel like their best selves.

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